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YOU ALREADY HAVE A PERSONAL BRAND.

WHETHER YOU LIKE IT OR NOT.

Social media has taken over the world. It’s becoming the primary means of screening dating prospects, marketing your business, getting employed, and learning about new people.

In many ways, your digital presence is MORE important than your real life.

Whether or not you choose to acknowledge this doesn’t matter. Your presence or lack thereof has already been noticed by the people that matter. Judgement has already been passed.

Maybe you’re one of those people who think they’re ‘better than those Instagram Influencers.’ Maybe you’ve just never cared about your digital presence. All of these negative mindsets are already being projected into your media presence.

Whether you’re trying to generate attraction from the opposite sex, network with high status power players, build an audience or just get a job- your personal branding MUST be on point. This is the modern version of “dressing for success.”

It doesn’t matter how talented you are, how much money you have, or how sexy (you think) you are – if your personal brand sucks your life is getting more and more difficult.

And you’re running out of time. Long gone are the days of our elders who maintained steady careers and relationships based on merit. Now, Generation Z is much more invested and interwoven in the the digital space and shaping culture in reverse. It’s changing the way everyone engages with the world and making old standards irrelevant. You won’t know you’re missing the boat, until it’s already gone.

There is *LITERALLY* a new language being spoken and if you can’t understand or speak it, you’ll suddenly find yourself on the side of irrelevance – and you won’t know why.

Maybe it’s time to change.

LESSON 1:

EVERYONE IS THIN-SLICING

Thin-slicing is a term used in psychology and philosophy to describe the ability to find patterns in events based only on "thin slices", or narrow windows, of experience. The term refers to the process of making very quick inferences about the state, characteristics or details of an individual or situation with minimal amounts of information. Research has found that brief judgments based on thin-slicing are similar to those judgments based on much more information. Judgments based on thin-slicing can be as accurate, or even more so, than judgments based on much more information.
-Wikipedia

Thin-slicing is an unconscious series of pre-judgments we place upon others to have an immediate mental model of them- an evolutionary tribal behavior designed to ascertain friend or foe, role in the dominance hierarchy, or mate potential.

When you look at these photos how would you answer these ‘thin slice’ pre-judgements without knowing the person?

- - - - Who’s thriving and happy?
      - Who’s doing more fun and interesting things?
      - Who’s got a more interesting lifestyle?
      - Who probably makes more money?
      - Who would you rather know?
      - How many other assumptions can you make from these photos?

If the answers seems obvious then why do so many people take photos like first guy?

And the funny thing is – you really have no idea the answer to those questions. Maybe the first guy just had an awkward moment, and really he’s a word traveler and international playboy. What matters is the thin slice. We’ve already judged these people, know how we’d like to align with them, and what kind of value we perceive them to have- without even thinking about it.

LESSON 2:

PERCEPTION IS REALITY

What we perceive is what we believe. Especially when it comes to social media.

We would never admit it, but more often than not we assume others are actually living the life they present on social media- be it good, bad, sexy or ugly.

Yet, what we’re really looking at is a highlight reel of particular curated set of specific moments, or scripted sketches.

We can use this unconscious bias to our advantage to show the things we excel at, ambitions we’re developing, or wins we want to show off without qualifying it and bragging.

The key is making it look easy, especially if it’s hard to achieve.

A well-curated photo allows people to perceive more flattering qualities about you, partake in your success, and imagine themselves with you.

LESSON 3:

A PICTURE SAYS A THOUSAND WORDS

If people love one subject – it’s themselves. And often when people talk about themselves, they embellish, exaggerate, hyperbolize and sometimes even lie. Especially in scenarios like dating, job interviews and in social status situations lying quickly becomes the modus operandi.

Whether or not we know it, most people have a sixth sense of someone who is- for lack of a better term- ‘bullshitting’ and it’s a major turn-off. This creates a psychological bias in most people, to assume that when people talk about things they do or have that are above average, that they’re lying. This is quite frustrating when you’ve actually done something amazing- the more you talk about it- the less people believe you or even care! In fact, when you qualify yourself, you’re actually lowering your social status in the other person’s eyes!

Think about something at which you excel. Something where you would consider yourself in the upper echelons. Are you usually surprised to find that most people will acknowledge it but NOT actually care. In fact, when you talk about it, it almost seems like they even take a social step backwards?

The flip-side of this is that one photo can say all of the things you want to say without qualifying you in any capacity. One photo of you doing thing shows unarguable proof that you literally are the person you say you are. It can build trust, build relationships and make people want to qualify to you.

UNLOCK THE REST OF THE LESSON PLAN...

THE LEADERS

WE ARE:

As a 10 year Hollywood production vet, I've been involved in hundreds of credits in films, tv shows, and media projects and have assembled a team with a diverse set of skills in all forms of media and entertainment.

-Matt B
Founder

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WITH YOUR OWN PERSONAL PAPARAZZI

1:1 Personal Branding and Social Media Coaching Calls
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